The games on offer are one of the most apparent features of the overall experience of an online casino but the casino does not necessarily produce the games it offers. Most online casinos work along with specialist software companies that produce slots, table games, live casino titles and other gaming items. Understanding the dynamics of this relationship gives a good insight into the commercial side of the online gambling industry.
Much of the technology underpinning casino games has been contributed by software providers. They design the games, develop the software, test the function and supply the systems to make the titles work. The casino then adds these games on its own platform so that users can play them through their accounts.
That means that one online casino can offer games from dozens of different vendors. A user could hop from a slot by one developer to a blackjack table by another, or a live roulette game by a whole different supplier, without necessarily knowing the difference.
What Does a Casino Software Provider Do?
A software supplier that develops gaming products and the technology to operate the goods. That can be anything from the mathematical model that powers a slot, to images, animations, music effects and user interface.
Providers also provide the back-end systems that let the games to interface with casino platforms. For example, when a player spins a slot, a number of technical activities take place behind the scenes. The game has to log the bet, generate an outcome, update the player balance and log the result.
Random number creation is very significant for digital casino games. A random number generator , sometimes dubbed a RNG , is what many online casino games use to decide game outcomes . Providers are responsible to ensure their systems are compliant with the relevant technical and regulatory requirements.
Software companies may also develop promotional tools, tournaments, progressive jackpots and other features for casinos to use on their platforms.
Why Casinos Use External Providers?
Creating a whole suite of casino games in-house would be an expensive undertaking. Casinos would require teams of programmers, mathematicians, graphic designers, sound engineers, testers and other specialists.
Working with third party vendors gives operators access to proven gaming technology, without having to build every product in-house.
It also provides casinos the chance to offer a far wider variety of games. An operator can onboard games from several suppliers, perhaps having hundreds or thousands of choices instead of debuting with a handful of internally made titles.
So the partnership might be two-way beneficial. The casino gets new games and technology and the software provider gets access to the casino’s customer base.
Different Kinds of Software Providers
Not all providers are created equal. Some concentrate mostly on slots, others specialize in live casino items, poker, bingo or unique gaming technologies.
Certain companies are recognized for having vast libraries of video slots. Their games are themed differently, have varied levels of volatility, bonus systems and mathematical models.
Live casino suppliers are diverse. Their offerings often feature real dealers streaming from a studio or casino atmosphere. The provider delivers the cameras, tables, dealers, streaming equipment and software to connect the live game to the casino platform.
There are also companies that are focused on platform technology, rather than games per se. These organizations may supply the infrastructure that enables an online casino to manage accounts, payments, games, bonuses and other features.
Choosing Suppliers for Casinos
The choice to partner with a specific supplier might be based on a number of elements. The quality and variety of the games is one consideration, but not the only one.
Casinos may consider the technical reliability of a provider, their availability in certain geographies, license requirements and integration skills. A provider may have a vast portfolio of games but they may not be acceptable for all markets.
Regulation can also determine which games are available. Technical requirements and regulations can vary between jurisdictions. Just because a game is in one country doesn’t mean it’s in another.
Commercial terms are also an essential factor. Casinos and providers must agree on the terms of their commercial agreement, including as licensing and revenue sharing arrangements.
Why Some Games Are Available At Different Casinos
Players will often see the same game listed on more than one casino website. This is because the casino could not have the exclusive rights to that game.
The software vendor can then make its games available to several operators. That means the same title can appear on many different platforms.
But the experience around it can be different. One casino may have it front and center on its homepage, while another will have it in a particular category. Even if the game is the same, the bonus offers, loyalty schemes and payment options can vary from casino to casino.
Testing the importance of the game
Games are extensively tested before they are made available to players. The technological operation of the game has to be checked and its mathematical behavior has to be checked as well.
Testing can mean independent organizations testing if the game works as it should according to the criteria needed. In some jurisdictions, operators and providers must meet certain technical criteria before the introduction of a product.
This is particularly crucial since players need to be able to believe that the game’s outcomes are generated according to the declared rules of the game.
Software Providers & Innovation
Many of the tech innovations that have altered online casinos have also been the responsibility of software vendors.
Modern games have enhanced graphics, dynamic bonus rounds, increasingly sophisticated animations and mobile-specific UI. There’s been huge growth in live casino technology too, with HD broadcasting and various camera angles becoming the norm.
Providers are continuously vying for the attention of casino operators and players. It pushes them to come up with fresh ideas, instead of just copying previous games.
There are providers experimenting with novel mechanisms, alternate interfaces or mixes of standard casino formats with additional gaming features.
How Players Can Find Providers
With many casinos you can see the software provider on each game page. You may find this information below the game title, in the game information menu or in the casino’s game filters.
Knowing the provider can be helpful for players who have certain preferences. If you like the design or mechanics of a game you can look for additional games by that creator.
Moreover, provider information can also facilitate casino research since it enables users to separate the casino operator from the firm that developed the game.
The Future of Casino Software
The link-up between casinos and software suppliers is expected to be an essential aspect of the gaming business for some time to come. Technology continues to shape the way games are made, delivered and played.
The industry has already been significantly altered by mobile gambling, live casino products and ever more engaging game types. Providers are also experimenting with new ways of designing and presenting games.
This means gamers get a continually changing range of casino products. For operators, partnering with software providers means they can grow their libraries and adapt to changes in player preferences without having to design every game in-house.
At the end of the day, software suppliers are one of the pillars of the online casino industry. The gaming technology used by the players is mostly provided by specialist companies who work behind the scenes, although players frequently engage with the casino brand.